BIO

Silvia Morganti is a Brand & Creative Director with over 15 years of experience, specializing in developing and shaping brand identities for US Tech and Media organizations. She has expertise in crafting resonant narratives, executing marketing strategies, and driving design excellence to elevate brands on a global scale.

She’s currently Creative Director at Amazon (Alexa & Devices Brand) where she leads the launch of new Echo and E-reader devices. Formerly, she served as Creative Director for Amazon Prime Video where she was responsible for brand identity systems, product campaigns, and establishing brand affinity within the entertainment space.

Previously, she worked at 21st Century Fox where she led the company’s branding efforts, overseeing the development and implementation of 21CF’s new internal and external brand strategy, including the deployment of a new visual representation of the brand and its businesses. Before, she worked at Discovery Communications Southern Europe as a Brand & Creative Manager where she led the creative direction for the company’s portfolios in Italy, Spain, Portugal, and France. During her five years at Discovery Communications, Silvia received awards from Promax BDA, New York Festival Advertising, and D&AD for her work managing the successful launch of several TV brands, running promotions for hundreds of American and international shows, and introducing new characters and web stars to the world. Silvia began her career as a copywriter and creative producer, working for companies including Fox Entertainment Group, SKY Italia, Jetix Europe (The Walt Disney Group), and National Geographic. She has a bachelor’s degree in Advertising & Marketing Communications from the European Institute of Design (IED) in Rome, Italy as well as completing an Intensive English Communication Corporate Program through UCLA.

OBSESSIONS:

• Understanding the unique qualities of a product to create compelling creative marketing campaigns that define a brand and drive customers acquisition.

• Delivering content that informs, entertains, inspires, and connects brands with people.