"Nat Geo Music Earth Day" is a big music event championed by National Geographic. The concert was held in Italy, aired live on the Nat Geo Music Channel and streamed worldwide on nationalgeographichannel.com. The creative campaign brought 400,000 people onto the streets of Rome and millions of viewers watched the concert on air on Nat Geo Music Italy and online worldwide.

As the writer-producer responsible for the Nat Geo Music network promotion, I created, wrote and coordinated the integrated creative campaign that saw big World Music performers, such as Ben Harper & Relentless7, NNeka and Bibi Tanga, live on stage.

The creative campaign got a Gold Award at PromaxBDA Global Excellence and several nominations at the New York Festival in 2009.

Genre: Live event.