After the Disney-FOX merger, FOX evolved from a traditional, studio-driven global media empire, to a more nimble, attitude-driven media conglomerate focused on Entertainment, Sports and News. From the moment it was born, FOX was disruptive. Shows like The Simpsons, In Living Color and The X-Files, dominated the cultural conversation by being daring, fun and emblematic of the FOX spirit. Now, with Fox Entertainment, Fox News and Fox Sports we are at a pivotal point in our company, we have an opportunity to return to our roots to reshape our future with a distinct position that harnesses and amplifies the challenger spirit of FOX.
This is the first video I wrote, co-edited, and finalized to promote FOX as a brand new company.
Brand new website.
As Senior Creative Director at Fox Corporation, I’m in charge of articulating the new company narrative, creating and overseeing the FOX brand strategy and identity across all platforms. I provide creative vision and direction to internal stakeholders and external creative partners, to execute creative marketing campaigns in support of B2B / B2C touchpoints for corporate initiatives.
On Day 1 at FOX, we distributed 8000 brand books to let people familiarize with the new Company: it’s values, brands, and rich history. I researched and finalized narrative and content, supervised graphic design, production until final delivery. The brand books were distributed along with new badges and a journal.
ANNUAL REPORT 2019
A rendering of our first Annual Report book for Stockholders
FOX ENTERTAINMENT - REDEFINED
While I work on the parent company, I also advise other creative departments with their efforts to evolve their branding. The amazing creative team at Fox Entertainment, in collaboration with Trollbäck+Company, just launched a brand new identity that reimagines the future of TV and launches a culture-defining, cross-platform entertainment brand built for a new generation of fans.