In honor of Italy's Labour Day, Dmax Italy celebrated the everyday worker, eating against the clock like Adam Richman (Man vs. Food) can be real work. The channel' heroes are portrayed in constructivist posters, evoking images of the stereotypical Soviet propaganda. This amazing masterpiece won a Silver award as Best Art Direction & Design spot in the "special events" category at PromaxBDA 2014 Global Excellence. Concept, writing and visual strategy by the Discovery in-house creative team, illustrations, animation and direction in collaboration with the motion studio Ditroit.

Full credits available on my Vimeo page.